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  The journey to market leadership … pioneering the Tropical Garden Spa concept  
  The year was 1995. Banyan Tree Spa had just opened in Asia's first luxury spa resort - Banyan Tree Phuket, Thailand. Placing heavy emphasis on Eastern therapies and a non-clinical, holistic focus on spiritual, mental and physical harmony, Banyan Tree introduced the Tropical Garden Spa concept to the world. To spa-goers long used to Western and European therapeutic methods, the exotic combination of ancient health and beauty remedies came as a refreshing change, and adopters were quick to embrace the Asian spa concept.

Following its extraordinary success in Phuket, Banyan Tree Spa went on to open more spas in the Maldives, Bintan, Indonesia; Bangkok, Thailand; and the Seychelles. Each spa is designed to fit into its unique surroundings, using indigenous materials to showcase the local culture and heritage and reflect the unique architectural style, the land and its flora. The tropical garden setting not only help guests recall the splendor and serenity of the natural world, but also awakens all their senses, making them more receptive to the healing sense of touch.
 
     
  Banyan Tree Spa, with its exclusive location in all Banyan Tree resorts, is key to the "Banyan Tree Experience". Using a 'high-touch, low-tech' approach that celebrates human touch and the use of only natural and native ingredients as the cornerstone of its therapies, Banyan Tree Spa has captured the hearts, and loyalty, of many spa fans. As early as 1998, Banyan Tree was recognized as the World's Best Spa by readers of Condé Nast Traveller. The tributes have continued ever since, strengthening our brand presence in the regional spa industry, and increasing awareness amongst global travelers.

The innovation of the tropical garden spa concept has not only spurred the phenomenal growth of the regional spa industry, it has also made visiting spas a needed addition to lifestyle preferences. The popularity of spas has seen not only resorts, but every city hotel, town club, retail complex, residential condominium or even office adding a spa to their wish list of leisure facilities.
   
         
  This evolution, together with the numerous accolades and awards honored upon us, confirms Banyan Tree Spa as the trendsetter and market leader of Asia's spa industry. A position we intend to hold on to, and even further, with our commitment to developing outstanding havens of rejuvenation.
 
         
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